The Marshall
Luxury
REPORT | SPRING 2024
Reports with a focus on providing valuable insights into the local luxury, lakeshore, acreage, and unique property market throughout the Central Okanagan.
Welcome to the inaugural edition of the Kelowna and Central Okanagan Luxury Real Estate Market Report, a comprehensive analysis curated by Scott Marshall with the support of Sotheby’s International Realty Canada.
This report aims to provide in-depth market knowledge that is not readily accessible to the public, offering a unique perspective from a top industry expert.
The Luxury Report is a dynamic document that will be regularly updated to reflect the latest trends and data, ensuring you have the most current insights at your fingertips. It includes data from nine different areas within the Central Okanagan, each featuring area-specific statistics for properties priced between $1,300,000 to $2,000,000, as well as those above $2,000,000. This detailed breakdown allows for accurate data extrapolation, essential for informed selling or purchasing decisions in the luxury market. Additionally, the report aggregates this data to provide an overall average for the Central Okanagan, enabling readers to make valuable comparisons.
In addition to detailed market analysis, this report includes relevant listings and recent sales by the Scott Marshall Group, enhancing the market exposure for sellers’ listings. By leveraging the expertise of Scott Marshall and his team, this report provides invaluable information to help you navigate the complexities of the luxury real estate market in Kelowna and the Central Okanagan.
Personal Real Estate Corporation, BCOM, REALTOR® and Associate Broker, Sotheby’s International Realty Canada
Welcome
01Central Okanagan
Central Okanagan Stats
The luxury real estate market in Kelowna and the Central Okanagan had a notably slow year in 2023, and this trend has persisted into the summer of 2024.
Properties in the $1,300,000 to $1,999,999 range and those priced over $2,000,000 have experienced varied levels of market activity, characterized by lower transaction volumes and extended days on market, reflecting broader economic challenges. Despite these hurdles, property prices have remained relatively stable, indicating strong value retention even amid reduced liquidity.
Albertans continue to be significant market participants, driven by favorable economic conditions in their home province. Their presence is evident in both showings and overall call volumes. In contrast, the Ontario buyer base has significantly diminished, with fewer transactions and reduced interest compared to previous years. Buyers from the Lower Mainland have remained consistent, focusing more on properties priced below $3,000,000, demonstrating a preference for more affordable luxury options.
The standard real estate market, encompassing standard single family homes and condos, has faced similar challenges to the luxury segment, with prolonged difficulties observed throughout 2023. That being said, the single family market sub $1,000,000 has seen the strongest sales volume of all markets in recent months with a number of homes seeing multiple offer situations again and offers being at or above listing price. We have started to see well priced attractive homes in higher luxury price points receiving offers but remain hesitantly optimistic over the summer.
Looking ahead, it is anticipated that these sluggish market conditions may persist through the remainder of 2024. A potential improvement could be seen if there are reductions in interest rates, which would likely stimulate market activity. Patience and strategic marketing will be crucial for sellers aiming to navigate this slow market. There is cautious optimism for a market revival, contingent on economic factors such as interest rate adjustments.
In conclusion, 2023 was a challenging year for the luxury real estate market in Kelowna and the Central Okanagan, and these challenges have continued into 2024. Transaction volumes are down, and properties are taking longer to sell, but prices have held steady, indicating that value remains strong. Moving forward, sellers will need to exercise patience and leverage strategic marketing to achieve successful transactions in this unique market environment. Mean while, Buyers can remain selective and look for a property that truly suites their needs, keeping in mind that unique and desirable homes in this price point are getting significant activity. There is hope that the market will see a positive turn, especially with potential interest rate decreases on the horizon.
There is cautious optimism for a market revival, contingent on economic factors such as interest rate adjustments.
Central Okanagan
$1.3M – $2M
$1,562,557
Avg Sale Price
3,492
Avg Sq.ft.
454.34
Avg Price per Sq.ft.
0.34
Avg Lot size
2004
Avg Age
59
Avg DOM
236
Total Transactions
$2M+
$2,802,458
Avg Sale Price
4,525
Avg Sq.ft.
$635
Avg Price per Sq.ft.
1.23
Avg Lot size
2007
Avg Age
65
Avg DOM
122
Total Transactions
01Upper Mission & Kettle Valley
Upper Mission & Kettle Valley
The average sale price in UM/KV is slightly higher than the Central Okanagan average, indicating a strong demand for luxury properties in this sought-after area. With daily amenities being brought to the area with the addition of the Mission Village, many families consider this to have everything they are looking for.
Upper Mission & Kettle Valley
$1.3M – $2M
$1,525,231
Avg Sale Price
3,792
Avg Sq.ft.
$402.22
Avg Price per Sq.ft.
0.38
Avg Lot size
2010
Avg Age
59
Avg DOM
49
Total Transactions
$2M+
$3,258,760
Avg Sale Price
4,982
Avg Sq.ft.
$654
Avg Price per Sq.ft.
0.57
Avg Lot size
2011
Avg Age
64
Avg DOM
25
Total Transactions
01Kelowna South/ North
Kelowna South/ North
Properties in KN/KS have an average price lower than the Central Okanagan average, reflecting the diverse range of properties. The downtown core outside of lakeshore focused properties has not yet seen significant redevelopment focused towards luxury single family homes. There is significant multi family redevelopment and older homes that land value wise hold more value for multi family properties over luxury redevelopment.
Kelowna South/ North
$1.3M – $2M
$1,617,667
Avg Sale Price
2,705
Avg Sq.ft.
$598
Avg Price per Sq.ft.
0.31
Avg Lot size
1976
Avg Age
57
Avg DOM
6
Total Transactions
$2M+
$3,012,857
Avg Sale Price
3,670
Avg Sq.ft.
$821
Avg Price per Sq.ft.
0.23
Avg Lot size
1992
Avg Age
63
Avg DOM
9
Total Transactions
01Lower Mission
Lower Mission
The LM area shows prices comparable to the Central Okanagan average, highlighting its balanced market dynamics. Being close to everything but not having view as intangible characteristic of homes means the pricing relies more heavily on build quality and square footage, this is why we see it closer correlated to the Central Okanagan Average.
Lower Mission
$1.3M – $2M
$1,589,375
Avg Sale Price
3,827
Avg Sq.ft.
$415
Avg Price per Sq.ft.
0.27
Avg Lot size
2000
Avg Age
70
Avg DOM
25
Total Transactions
$2M+
$3,128,722
Avg Sale Price
5,604
Avg Sq.ft.
$558
Avg Price per Sq.ft.
0.58
Avg Lot size
2008
Avg Age
65
Avg DOM
9
Total Transactions
01South East Kelowna/ Crawford
South East Kelowna/ Crawford
SE/CRFD stands out with higher-than-average prices, showcasing its appeal and exclusivity among luxury buyers. With significant view lots mixed in with properties that generally have larger lot sizing, buyers prioritizing privacy are willing to pay a premium to get it and that is why we see higher than average pricing in this area.
South East Kelowna/ Crawford
$1.3M – $2M
$3,293,118
Avg Sale Price
5,681
Avg Sq.ft.
$580
Avg Price per Sq.ft.
5.92
Avg Lot size
1994
Avg Age
78.42
Avg DOM
12
Total Transactions
$2M+
$1,568,562
Avg Sale Price
3,495
Avg Sq.ft.
$449
Avg Price per Sq.ft.
0.67
Avg Lot size
1994
Avg Age
55.90
Avg DOM
29
Total Transactions
01Glenmore & Dilworth Mountain
Glenmore & Dilworth Mountain
Average sale prices in GL/DM are slightly below the regional average, suggesting more competitive pricing in this suburban area. There is a significant range in the age of homes in this area which is why we see a slightly lower than average price point in this area. Close proximity to downtown while having access to all the required amenities make this a desirable location for more affordable luxury product.
Glenmore & Dilworth Mountain
$1.3M – $2M
$1,557,300
Avg Sale Price
3,824
Avg Sq.ft.
$407
Avg Price per Sq.ft.
0.24
Avg Lot size
2005
Avg Age
45
Avg DOM
23
Total Transactions
$2M+
$2,612,429
Avg Sale Price
4,929
Avg Sq.ft.
$530
Avg Price per Sq.ft.
1.07
Avg Lot size
2013
Avg Age
67
Avg DOM
5
Total Transactions
01Mckinley
Mckinley
MCKY area has higher average prices compared to the Central Okanagan, with a large portion of the homes in this area having a view, paired with the fact that many of the homes coming on market now are new as the Mckinley development enters its final phase is why we see a higher than average price point for this area.
Mckinley
$1.3M – $2M
$1,623,889
Avg Sale Price
3,121
Avg Sq.ft.
$520
Avg Price per Sq.ft.
0.34
Avg Lot size
2012
Avg Age
63
Avg DOM
9
Total Transactions
$2M+
$2,891,900
Avg Sale Price
3,041
Avg Sq.ft.
$951
Avg Price per Sq.ft.
1.79
Avg Lot size
2004
Avg Age
67
Avg DOM
5
Total Transactions
01West Kelowna
West Kelowna
The West Kelowna market reflects average prices that are consistent with the Central Okanagan, indicating stable demand across both regions. With limited luxury inventory scattered throughout West Kelowna it makes sense it would be inline with the Central Okanagan Average as it has a mix of luxury product while being slightly discounted due to location.
West Kelowna
$1.3M – $2M
$1,467,959
Avg Sale Price
3,498
Avg Sq.ft.
$420
Avg Price per Sq.ft.
0.30
Avg Lot size
2002
Avg Age
44
Avg DOM
44
Total Transactions
$2M+
$2,850,707
Avg Sale Price
4,395
Avg Sq.ft.
$649
Avg Price per Sq.ft.
0.34
Avg Lot size
2009
Avg Age
76
Avg DOM
29
Total Transactions
01Lake Country
Lake Country
LC’s luxury market shows average prices that are competitive with the Central Okanagan, pointing to its attractiveness for buyers seeking a blend of rural and upscale living. Kelowna pricing and general population growth is curating a new need for luxury product in Lake Country, something that was once reserved for properties on the lake is now blending in with single family homes with luxurious feels or larger lots and as a result it is becoming more and more competitive from a pricing perspective with other areas in the Central Okanagan
Lake Country
$1.3M – $2M
$1,597,730
Avg Sale Price
3,266
Avg Sq.ft.
$489
Avg Price per Sq.ft.
0.32
Avg Lot size
2013
Avg Age
75
Avg DOM
31
Total Transactions
$2M+
$2,658,333
Avg Sale Price
4,518
Avg Sq.ft.
$588
Avg Price per Sq.ft.
0.37
Avg Lot size
2015
Avg Age
81
Avg DOM
6
Total Transactions
01Black Mountain
Black Mountain
The Black Mountain area has lower than average luxury pricing, this can be attributed to its geographical location, the range of home ages, and luxury product being focused towards affordability with a disproportionate amount of suites being incorporated into homes. However, it continues to see price appreciation as more amenities come to the area as it boast very close proximity to Big White amongst other recreational activities and has a number of view lots.
Black Mountain
$1.3M – $2M
$1,515,299
Avg Sale Price
3,903
Avg Sq.ft.
$388
Avg Price per Sq.ft.
0.22
Avg Lot size
2019
Avg Age
60
Avg DOM
20
Total Transactions
02Featured Listings
Featured
Listings
025774 Deadpine Drive, Kelowna
025720 Upper Booth Road, Kelowna
021518 Marble Ledge, Lake Country
021276 Nishi Court, Kelowna
03
Are you looking for your dream luxury home? We can help.
The Marshall Reports
Reports with a focus on providing valuable insights into the local luxury, lakeshore, acreage, and unique property market throughout the Central Okanagan.
Why Work
With Us
$150M
Total sales volume since 2020
180+
transactions since 2020
3
agents
80+
active listings
Meet the Team
The Scott Marshall Group is a sophisticated group of high-producing agents at Sotheby’s International Realty Canada.
After 8 years at a large international real estate company, achieving the top sales position out of its 200+ agents and #2 in sales for British Columbia, Scott transitioned to Sotheby’s International Realty Canada.
Now, with multiple high-producing agents that mirror the success of his individual success, their team has produced hundreds of millions of dollars in sales volume, and have created some of the most effective and irreplaceable marketing platforms in the industry. Being part of the fifth generation of his family to call the Okanagan home, the Marshall family has a proud history in real estate and farming dating back to 1911; Scott knows the area like the back of his hand and every possible detail that is relevant to a potential transaction in the Okanagan. A large percentage of his business comes through repeat business and the referrals of satisfied clients.
* 2022 – RE/MAX Canada
Contact
Scott Marshall and his team are happy to assist in any way possible on the potential purchase or sale of any property here in the Okanagan Valley. With a history dating back to 1911, we know the area like the back of our hands.